Trust Reputation and Values


Global CSR Study

Cone Communications and Ebiquity, Market: Global, Year: 2015

The 2015 Cone Communications/Ebiquity Global CSR Study reveals one major takeaway for companies: global consumers have officially embraced corporate social responsibility – not only as a universal expectation for companies but as a personal responsibility in their own lives. Consumers see their own power to make an impact in so many ways: the products they buy, the places they work and the sacrifices they are willing to make to address social and environmental issues… Download Here

Global Agenda Council on Values: A New Social Covenant

World Economic Forum Market: Global, Year:2014

The world is facing a series of difficult challenges and adjustments: We face a broken social contract and declining social trust in developed economies. There are very difficult choices that come with austerity and retrenchment. We see serious resource mal-distribution and constraints; and experience growing conflicts. The need for equitable growth in developing nations is clear; and the need for a moral agenda to overcome extreme poverty.

Read more…

Sustainability’s strategic worth: McKinsey Global Survey results

McKinsey Market: Global, Year: 2014

Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go. Read more…

Richard Edelman on how leaders can regain the public’s trust

Source: McKinsey Market: Global, Year: 2014

Trust in public institutions is at record lows-yet people want greater regulation of many industries. According to Edelman president and CEO Richard Edelman, that’s because business leaders must do more to earn the public’s respect.


Source: McKinsey Market: Global, Year: 2014

Five simple exercises can help you recognize, and start to shift, the

mind-sets that limit your potential as a leader.


Added values: the importance of ethical leadership

Business in the Community and the Institute of Leadership and Management. Market: UK, Year: 2013

The joint report from Business in the Community and the Institute of Leadership and Management, drawn from quantitative research as well as roundtable discussions with business leaders, demonstrates the extent of the problem and how leaders can make sure the values as written are the ones that are lived, protecting their organisation from potential ethical breaches and reputational risk.


Carers: A business responsibility and social opportunity

Ethical Corporation: David Grayson. Market: UK, Year: 2013

The business case for developing carer policies is emerging. Caring for friends or relatives is part of daily life for many, and employers as well as their employees have much to gain if the needs of carers become part of corporate responsibility. This essay by MOSS Ambassador David Grayson suggests

a seven step approach.

Note: Copies of David Grayson and Adrian Hodges Everybody’s Business (2001) and Corporate Social Opportunity (2004) are available from the MOSS bookstore. Download the order form here.



Cone Communications and Echo Research. Market: Global, Year: 2013

This Study makes one thing abundantly clear: the question is not whether companies will engage in corporate social responsibility, but how they will create real and meaningful impact. Corporate social responsibility is no longer an option – it is emphatically and indisputably a must-do.


Globescan Trends

GlobeScan. Market: Global, Year: 2013

If there were ever a time when business could afford to ignore the world “out there,” that time has long passed. The speed of social change can be dizzying and only organizations that understand and respond to the way that societies are transforming themselves will thrive.

GlobeScan has been tracking trends among stakeholders and the general public across 25 countries for over two decades. From their unparalleled exploration of trends, it is clear the world has changed dramatically and many global management teams are ill equipped to navigate the shifting landscape. Discover insights in Reputation, Brand, Sustainability and Engagement.

The Financial Times special report on Responsible Business 2013

Business in the Community and The Financial Times. Market: UK, Year: 2013

This report explores the role of brands to help consumers make ethical lifestyle choices, the changing nature of NGO activism and its impact on corporate behaviour, values, ethics and employee engagement and social return on investment measurement. The report also acknowledging some of the challenges of responsible business, such as the balance between short-term profit and long-term sustainability, the battle to balance commercial self interest with societal benefit and the growth of anti corporate activism.


The Rise Of Purpose-Driven Marketing. Again.

CSR Wire. Market: USA, Year:2013

/>Cause marketing is once again becoming more popular as businesses understand its multiple benefits.

Why Strong CSR Programs Don’t Always Lead to Successful Corporate Citizenship

CSR Wire. Market: USA, Year: 2013

Companies that consistently set the bar as top-ranking corporate citizens understand that successful citizenship requires more than a strong portfolio of programs. The best not only have high impact programs that fall within a cohesive citizenship strategy and are supported by an integrated structure, but most importantly, their leaders are genuinely committed and their culture aligns with their values. Engaged leadership and corporate culture serve to drive the process as “accelerators,” while an integrated structure and effective strategy serve as “fundamentals.” Read more…


Beyond the bottom line: How to reward executives for sustainable practice.

Centre for Corporate Governance, University of Technology, Sydney. Market Australia, Year: 2011-12

Are sustainability-dependent executive bonuses the answer to saving the planet? Research recently conducted by the Centre for Corporate Governance at the University of Technology, Sydney, examined whether a sample of Australia’s leading corporations are rewarding their executives for achieving sustainability targets as well as financial targets. Its findings may surprise you.

Steering Sustainability.

UTS Centre for Corporate Governance. Market: Australia, Year: 2011 – 12

The past decade has seen a growing interest in the social and environmental activities of public companies. But surprisingly little attention has been paid to the internal structures and processes that support and encourage sustainable business practice.This report is part of the Centre’s Full Disclosure campaign. The campaign’s objective was to explore the growing influence of corporations in society and assist communities in articulating what standards and behaviour they expect of companies.

Ten Essentials for Getting Value from Values

Market: Global, Year: 2010

Here are ten essential ingredients that make values work to produce organizational value.

View it here


CSR/Sustainability Communications: Who cares; what matters; what doesn’t?

Chris Derri – Global Head CSR, Edelman New York (US)

Australia’s Inaugural CSR Summit Market Australia, Year: 2007

During this session, Chris addresses:


•   How multiple stakeholders including business, NGOs, media, government, consumer opinion leaders, the investment community and employees – obtain information about corporations’ CSR practices;

•   How these stakeholders use CSR/sustainability information to form judgments about a corporation;

•   The type of information stakeholders are most interested in learning from companies’ CSR reporting and communications;

•   The practical actions and elements of a company’s CSR communications that lead to either trust or distrust in a company;

•   The best practices, successes and failures, and ongoing challenges of leading multinational companies related to CSR communications.

Chris Derri

Chris Derri


Sleeping with the Enemy?

Jonathan Wootliff – International Corporate Responsibility Consultant (Europe).

Australia’s Inaugural CSR Summit Market Australia, Year: 2007


Jonathan examines the relationship between non-governmental organisations (NGOs) and business. He argues that it is essential for these two worlds to find common ground. As an international specialist in helping to build productive relationships between activist groups and corporations, he will explain that there remain some dinosaur companies who perceive NGOs as adversaries while the enlightened parts of the commercial world are increasingly getting in to bed with them.

Jonathan will lay out the business case for NGO engagement. While examining some of the potential pitfalls, he will explore the benefits in both establishing dialogue and creating partnerships. He will show how apparently impossible differences can be transformed into win-win solutions, sharing case studies of how the most unlikely partnerships have been established.

In his provocative style, citing live examples from his work, Jonathan will ask why so many companies find themselves the target of NGO attacks. He will question the ability of big business to sit down and talk with environmental and pressure groups while asking whether the NGO community is sophisticated enough to usefully engage with companies. He will also briefly share his views on the expected outcomes from the Bali Climate Summit and how Australian Business can play a role.

Sleeping with the Enemy?


The 2007 GlobeScan Report on Issues and Reputation

Market: Global, Year: 2007

The 2007 GlobeScan Report on Issues & Reputation encompasses over 19,000 interviews with average citizens and informal Opinion Leaders across 19 countries. It is an international public opinion study that identifies, tracks, and delivers insight into the societal trends that impact the performance and reputation of your business. 2007_GlobeScan_report_on_Issues_and_Reputation1.pdf


The second annual Edelman Goodpurpose Study

Market: Global, Year: 2007

The results of the second annual Edelman goodpurpose study tell us that that across the globe people’s sense of commitment to helping others-and to brands and companies that share that commitment-remains strong. The study shows that 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place.



2009 Business Ethics Study

Market: Australia, Year: 2009

St James Ethics Centre and Beaton Consulting have released data on what Australian business professionals really think about ethics. The new study finds a link between employer’s approach to ethics, and productivity and loyalty of employees.



A Framework for Business Engagement with the United Nations Community

Market: Global, Year: 2008

The “Framework for Business Engagement with the United Nations” illustrates different models for collaboration towards key international goals. It serves as a companion to more detailed publications on UN-business engagement to address specific global issues, such as food security, climate change, and achievement of the Millennium Development Goals.



The whys and hows of corporate values

Market: UK, Year: 2009

A company’s statement of its corporate values is a high level statement that describes how the company behaves. Corporate values are not a mission statement that describes what task the company aims to fulfil. Neither are they a set of commercial objectives.



CSR, Reputation and Change – What Stakeholders Expect of Australian Business.

Kylea Tink – MD Sydney Edelman International, CSR Summit, Australia 2006

Australia’s Inaugural CSR Summit, Year: 2006

Change is a constant and increasing in pace. There are many reasons for this, including; globalisation, erosion of trust, rise of consumerism, advances in science and technology, convergence of technology and media, and dispersion and immediacy of media, as well as the demand for increased corporate social responsibility. But, regardless of the cause, it means a shift is needed in the way organisations interact with their stakeholders.


Kylea shows how managing perceptions as drivers of corporate reputation is no longer enough. Managing relationships with key stakeholder groups, based on trust, transparency of information access and mutual commitment, is now the key to successful corporate reputation and planned business outcomes. Information is key to this strategy. This presentation outlines what these expectations are among international, Asian and Australian stakeholders, how they are changing, what business should be thinking about as a consequence and the interrelationship between reputation, trust, CSR and stakeholder relationship management.

CSR, Reputation and Change

CSR, Reputation and Change


Ethics, values and corporate governance.

Professor Stephen Bartos – University of Canberra, Director of the National Institute for Governance, Australia’s Inaugural CSR Summit, Year: 2006

Prof Bartos shares key learning’s from the Australian Wheat Board and its recent Oil for Food scandal and how good governance is at the heart of corporate social responsibility. Professor Bartos Author of “Against the Grain” released by UNSW press) on the AWB scandal – so his presentation pulled no punches in terms of what he sees as failings of both the Government and the AWB.


Ethics, values and corporate governance


How and why the environment and sustainability should be at the heart of business strategy or at the top of the to do list!

Australia’s Inaugural CSR Summit, Year: 2006

As the impact of climate change is felt world-wide, consumers become less trustworthy of big business and more environmentally savvy and discerning.

Liz Wild – Partner Environmental Group Phillips Fox.

Robi George – Ricoh Australia Business Excellence Manager.

Amanda Little – Founder One at a Time Foundation.

Charles Berger – Aust Conservation Foundation Legal Adviser.

Share the thoughts and philosophies of diverse leading organisations on how and why the environment and sustainability should be at the heart of business strategy or at the top of the to do list!

How and why the environment and sustainability should be at the heart of business strategy or at the top of the to do list

Amanda Little

Robi George


Reinventing Accountability For The 21ST Century

AccountAbility. Market: UK, Year: 2006

This guide maps out:


•   The accountability deficits they are trying to plug, and the dangers and limitations they face as they seek to transform markets and institutions.

•   The potential for learning, synergies and amplification across currently separated domains of accountability activity.

•   A new generation of tools, frameworks and systems through which people are securing a right to a say in the decisions that govern their lives.

Reinventing Accountability For The 21ST Century


Risk insurance for the 21st century. How CSR through ethics, values, good corporate governance and environmental management can keep companies ahead of the game and out of harms way.

Australia’s Inaugural CSR Summit, Year: 2006

Introduced and facilitated by Dr Stephen Cohen, School of Philosophy – University of NSW and Past President of the Australian Association for Professional and Applied Ethics. Other speakers include:

Professor Stephen Bartos, Director National Institute for Governance, University of Canberra.

Dr Attracta Lagan, Principal Managing Values.

Andrew Beatty, Partner Baker and McKenzie.



What is a reputation really worth?

Dr Vincent Grillo -Director Client Services at TNS

Australia’s Inaugural CSR Summit, Year: 2006

Vince shares findings of a TNS study which reveals that corporate reputation influences the value of companies as measured by the Dow Jones Industrial Average and the share price of their stocks. Moreover the study found that corporate character attributes like Trustworthiness and Ethical Business Practices impact reputation to the same degree as Product Quality or Customer Satisfaction.

Grillo What is a reputation really worth?

What is a reputation really worth?


Edelman Trust Barometer

Edelman Public Relations. Market: Global Annual Report

The Edelman Trust Barometer measures the state of trust around the world by exploring trust in institutions, industries, leaders and the impact of recent crises in the banking and financial service sectors. The data interesting reveals that the factors responsible for shaping current trust levels are less important than those that will build future trust.


Goodpurpose: Consumer Attitudes and Social Purpose Study

The goodpurpose® study is PR firm Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.


Meaningful Brands

Meaningful Brands is a global analytical framework to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives. It measures the impact of the brand’s benefits alongside its impact on 12 different areas of well-being (such as health, happiness, financial, relationships and community among others) and is the basis for “The Meaningful Brand Index” (MBi).