The leaders in the struggle to overcome inequality, poverty, disease and pollution are not the masked protestors in seattle, genoa and washington but the front line managers who every day contribute to the creation of wealth.
This timely, practical handbook puts corporate social responsibility firmly where it belongs – on the mainstream business agenda.
Empowers individual managers to create better and more successful business and share the benefits of globalization.
Shows how the “soft” issues of management are now the “hard” issues, and how they impact on the bottom line.
Identifies the key emerging management issues for your job and your business, and gives a seven-step plan for managing the risks and the opportunities for your organisation.
The good news is that, as a manager, you don’t have to leave your personal values at home – you can use them to help build your career, your business and the communities around you.
Published in association with the Financial Times.
“This handbook provides a unique, practical resource for managers at all levels to consider the wider social, environmental and economic impact of our business operations”
Rod Eddington, Chief Executive, British Airways.
“A have to read for those in business who see globalisation leaving people behind, and want to know what they can do about it”
John McGrath, Chairman, The Boots Company.
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