Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them.
Ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. Millennials also want to be part of company sustainability efforts.
So why is selling sustainability so difficult?
And what can you do about it?
There are many barriers from the lack of engagement, lack of business case and budget to conflicting priorities and the complexity of the subject matter. Many people are suffering from climate change fatigue - they are tired of hearing about it and do not find the technologies and/or data interesting enough to hear/read about. There's also growing mistrust and skepticism among consumers and resistance to change.
What is needed is not more communication, but better communication.
If you would like to dramatically improve revenues, discover how to overcome the multitude of barriers and change the status quo, get C-Suite buy-in, improve internal and external engagement, adopt industry best practice, build trust, define your north star - purpose beyond product, start a movement, maybe even take a stand on issues that matters - come join my online SUSTAINABILITY Strategy, Engagement and Communications MasterClass.
BRISBANE April 19 - 20 @ Energy Qld.
Alternatively join the online program starting Tuesday May 1st. It's 8 x 90 minute webinars running weekly every Tuesday from 4pm - 5.30pm Australian Eastern Standard Time. And if you miss joining us live on the odd occasion - don't worry, every webinar is recorded, so you can catch up in your own time if needs be.
We will introduce you to the 9 Global Principles of How to Communicate Sustainability MOSS helped to develop for Green Growth Leaders which is being used with enormous success globally to sell sustainability. We will also share a simple 4 step process to create a new sustainability narrative; best practice case studies; introduce you to new sustainability trends; and give you the tools to be both bold and heard.
You will learn new skills that increase your:
Revenues
Ability to get heard and supported
Capability to create ongoing sustainable success
Communications skills
Sustainability results
Business success
Learn from global leaders and collaborate with your peers to turn the latest global knowhow on sustainability communication into strategies and practices tailored to your business - and your career success.
You'll be delighted by the powerful tools and practices available to help you engage with and influence a wide range of stakeholders.
You'll be inspired by the wealth of good news in our case studies and innovations.
You'll be empowered and enabled by the skills you'll learn and practice that will help you get more exciting, rewarding results with less grinding effort.
For full program details, testimonials, pricing and speaker bios DOWNLOAD THE BROCHURE HERE- then do yourself, your business, the environment and your community a favour BOOK YOUR SPOT as tickets are limited for this small group learning program to maximise learning outcomes.
DON'T DELAY - registrations close COB today.
