Corporate Citizenship
According to the Boston College Centre for Corporate Citizenship, Corporate citizenship is the business strategy that shapes the values underpinning a company’s mission and the choices made each day by its executives, managers and employees as they engage with society.
Corporate citizenship in the 21st century is driving a major transition from a model that allowed unconnected activities – such as compliance with governance and laws, endorsing global standards promoting strong philanthropic and volunteer activities – to serve as surrogates for citizenship. The current global challenges of transparency, stakeholder expectations, accountability, trust and reputation require a strategic approach endorsed at the highest levels of the company and integrated and aligned throughout the business operation.
The Center identifies four core principles that define the essence of corporate citizenship and believes every company should apply them in a manner appropriate to its distinct needs:
Minimize harm: Work to minimize the negative consequences of business activities and decisions on stakeholders, including employees, customers, communities, ecosystems, shareholders and suppliers. Examples include operating ethically, supporting efforts to stop corruption, championing human rights, preventing environmental harm, enforcing good conduct from suppliers, treating employees responsibly, ensuring the safety of employees, ensuring that marketing statements are accurate, and delivering safe, high-quality products.
Maximize benefit: Contribute to societal and economic well-being by investing resources in activities that benefit shareholders as well as broader stakeholders. Examples include participating voluntarily to help address social issues (such as education, health, youth development, economic development for low-income communities, and work force development), ensuring stable employment, paying fair wages and producing a product with social value.
Be accountable and responsive to key stakeholders: Build relationships of trust that involve becoming more transparent and open about the progress and setbacks businesses experience in an effort to operate ethically. Create mechanisms to include the voice of stakeholders in governance, produce social reports assured by third parties, operate according to a code of conduct and listen to and communicate with stakeholders.
Support strong financial results: The responsibility of a company to return a profit to shareholders must always be considered part of its obligation to society.
Ultimately, what distinguishes a company’s practice of corporate citizenship is expressed by the way it delivers its core values. The competitive companies of the future will find out how to fundamentally align and embed their core values – including the values that society expects them to hold. Values are becoming a new strategic asset and tool that establishes the basis of trust and cooperation.
Through the many resources available through their website and publications and the many resources available through this Resource Centre, we hope this helps aids your understanding and professional development in the field of corporate citizenship.
| Pathways to the Sustainable Development Goals Annual Review of the State of CSR in Australia and New Zealand 2016, Market: Australia, Year:2016 The Annual Review of the State of CSR in Australia and New Zealand is the largest ongoing study of corporate social responsibility (CSR) capabilities and practices in Australian and New Zealand organisations. The aim is to analyse key trends in CSR so CSR managers can make evidence-based decisions that advance positive change in their organisations. Click here |
| Regenerative Capitalism: How Universal Principles and Patterns Will Shape Our New Economy John Fullerton, Capital Institute: The Future of FinanceGlobal threats – from climate change and accelerating inequality, to the financial crisis of 2008 – have led an increasing number of thought leaders and policymakers to question the long-term viability of today’s dominant form of capitalism. At the same time, a multitude of innovators and entrepreneurs around the world are experimenting with practical ways to reimagine capitalism so that it works for all levels of society, as well as for the planet. Download Here |
| Global CSR Study Cone Communications and Ebiquity, Market: Global, Year: 2015 The 2015 Cone Communications/Ebiquity Global CSR Study reveals one major takeaway for companies: global consumers have officially embraced corporate social responsibility – not only as a universal expectation for companies but as a personal responsibility in their own lives. Consumers see their own power to make an impact in so many ways: the products they buy, the places they work and the sacrifices they are willing to make to address social and environmental issues… Download Here |
| Harvard Business Review: The Truth About CSR Harvard Business School, Market: Global, Year: 2015 Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being of the communities and society they affect and on which they depend. But there is increasing pressure to dress up CSR as a business discipline and demand that every initiative deliver business results. That is asking too much of CSR and distracts from what must be its main goal: to gain a company’s social and environmental activities with its business purpose and values.Download Here |
| Responsible Business for Sustainable Development Forum – Outcome Statement & Recommendations Global Initiatives, Market: Singapore, Year: 2014 Prosperity has often been defined purely in economic terms: growth in gross domestic product, success in business, or personal wealth. Today, prosperity includes greater equality of opportunity and incomes, stronger systems for health and education, preserving the environment and natural resources for future generations, and the freedom to pursue new ideas, innovations and entrepreneurship. In recent decades, prosperity has undeniably been on the increase. In Asia alone, hundreds of millions of people have been lifted out of poverty. But, far too many are still left out.Download Here |
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| Ahead of the Curve: How the Circular Economy can unlock Business Value Corporate Citizenship, Market: Global, Year: 2014 As the circular economy continues to be the latest buzzword in sustainability, this paper unravels the complexities around the topic and presents it in a compelling, easy to read language – packed with best practice and advice that companies can relate to… Read more |
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| The Growing Popularity of Pro Bono Manuel Goepelt, CSRwire, Market: Australia, Year:2014 The Porto Alegre project is a prototypical example of the kind of mutually beneficial relationship that socially responsible enterprises are referring to when they talk about “social impact”. During their assignments, pro bono volunteers utilize precisely those skills that they are used to applying in their regular jobs back home: The difference is that they are working in a cultural and economic environment that is largely alien to them… Read more |
| Engage Toolkit Business in the Community Market: UK, Year: 2014 The ENGAGE Toolkit is designed to help organisations develop an Employee Community Engagement (ECE) program for international companies. |
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| Headlines of a Sustainable Lifestyle Business in the Community Market: UK, Year: 2014 For 9 billion people to have access to a good quality of life in 2050, we need to change what citizens perceive as high quality living, as well as changing products, services and business models. High quality lives need a thriving resilient economy that works in the context of finite resources and fragile eco-systems, and where personal wellbeing is measured as much in life satisfaction as it is on finances and material wealth. The Headlines provides a set of indications for what a high quality, sustainable lifestyle could look like in 2050. |
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| The B Team Bteam.org Market: Global, Year: 2014 Created by Sir Richard Branson and Jochen Zeitz,the B Team aims to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit. |
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| Global Agenda Council on Values: A New Social Covenant World Economic Forum Market: Global, Year:2014 The world is facing a series of difficult challenges and adjustments: We face a broken social contract and declining social trust in developed economies. There are very difficult choices that come with austerity and retrenchment. We see serious resource mal-distribution and constraints; and experience growing conflicts. The need for equitable growth in developing nations is clear; and the need for a moral agenda to overcome extreme poverty. Read more… |
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| Designing for Social Purpose – Corporation 20/20 Corporate2020.org Market: Global, Year: 2014 Discover Corporation 20/20 an international, multi-stakeholder initiative that seeks to develop and disseminate a vision and pathway for 21st century corporations in which social purpose moves from the periphery to the heart of the organisation. |
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| Sustainable Business Toolkit Business in the Community Market: UK, Year: 2014 The Sustainable Business Toolkit provides practical guidance on how companies can create and test new innovative ideas that deliver commercial, environmental and social benefit. |
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| Measuring the social impact of corporate community investment LBG & The Centre for Corporate Public Affairs. Market: Australia, year 2014 The study report represents the work of one year as part of what is hoped will be a four year longitudinal study to develop a robust management process that can be embedded in how corporate community investments are managed – including with community partners – so companies and their stakeholders can understand if those investments are generating a social impact in the community. |
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| Owens Corning CSO shares the value of a sustainable ‘handprint’ Greenbiz.com Market: Global, Year: 2014 Frank O’Brien-Bernini is the vice president and chief sustainability officer at Owens Corning, the world’s largest manufacturer of fiberglass and related products. This interview is about his evolving role in the company, and how the growing sustainability department contributes to Owens Corning’s CSR practices and business success. |
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| 2013 Profile of the Professionals. The Boston College Centre for Corporate Citizenship. Market USA, 2013 It’s no surprise over half of CSR practitioners are hired from the organizations within which they already work. This research examines job satisfaction, professional development, motivations, and compensation of people working in corporate citizenship roles. The findings from the Profile of the Professionals survey allow professionals working in corporate citizenship to compare their own experience and background to that of their peers. It provides insight into how professionals at all levels assess the skills they need to be effective in their roles and what they perceive as the greatest challenges they must overcome. More… |
| How Corporate Social Responsibility is really a Corporate Social Opportunity. Prof David Grayson OBE – Director Business in the Community (UK) If built in and embedded rather than bolted on, CSR can open the flood gates to an exciting new source of creativity and innovation that can lead to corporate social opportunities in the form of innovation in products and services, access to new markets, building new business models (how products are conceived, developed, marketed, distributed, financed, staffed etc.) And these opportunities can be commercially very attractive. David challenges business, and those engaged with business to think about CSR in a very different way…. as an authentic and genuine commitment to environmental and social responsibility, as ethical business practices and a new route to market, one that is not only sustainable, but profitable. Check out this presentation of David at Australia’s Inaugural CSR Summit. And, if you’d like to purchase books by David Grayson referred to in this video presentation Download the order form here. We have good stocks now available in Australia. |
| Carers: A business responsibility and social opportunity Ethical Corporation & David Grayson. Market: UK, Year: 2013 The business case for developing carer policies is emerging. Caring for friends or relatives is part of daily life for many, and employers as well as their employees have much to gain if the needs of carers become part of corporate responsibility. This essay by MOSS Ambassador David Grayson suggests a seven step approach. Note: Copies of David Grayson and Adrian Hodges Everybody’s Business (2001) and Corporate Social Opportunity (2004) are available from MOSS. You can download the order form here. |
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| Engaging and Enrolling Low Income Consumers in Demand Side Management Programs DeFG. Market: USA, Year: 2013 This paper highlights explores different approaches to engaging and enrolling low income consumers in DSM programs. These are the 1) Outreach Approach, 2) Behavioral Approach, 3) Partnership Approach, and 4) Transactional Approach. These approaches endeavor to fill current gaps and create a new vision for low income customer engagement. Although Engaging and Enrolling Low Income Consumers in Demand Side Management Programs Paper this report comes from the US – there are learning’s here for the rest of the world as well. |
| Impact Investing is led by White House Market: US, Year: 2013 US President Obama enters impact investing arena with new program to spur economic growth and job creation through enterprises that reflect the triple bottom line of social, economic and environmental performance. More… |
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| The Rise Of Purpose-Driven Marketing. Again. CSR Wire. Market: USA, Year:2013 Marketing is once again becoming more popular as businesses understand its multiple benefits. |
| Why Strong CSR Programs Don’t Always Lead to Successful Corporate Citizenship CSR Wire. Market: USA, Year: 2013 Companies that consistently set the bar as top-ranking corporate citizens understand that successful citizenship requires more than a strong portfolio of programs. The best not only have high impact programs that fall within a cohesive citizenship strategy and are supported by an integrated structure, but most importantly, their leaders are genuinely committed and their culture aligns with their values. Engaged leadership and corporate culture serve to drive the process as “accelerators,” while an integrated structure and effective strategy serve as “fundamentals.” More… |
| Four emerging trends in corporate social responsibility Mallen Baker. Market: UK, Year: 2012 By any count, the world is changing faster than ever before. Human numbers are growing faster, and the impact of our activities is being felt in more and more ways. This change has profound implications for business, and means that the world of CSR – or how businesses respond to society’s expectations – is at the forefront of this change. So it’s worth looking for what are the current trends and where are they heading. |
| Creating Shared Value Michael E. Porter and Mark R. Kramer, Harvard Business Review, Market: US, Year:2011 The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. The more business has begun to embrace corporate responsibility, the more it has been blamed for society’s failures. This diminished trust in business leads political leaders to set policies that undermine competitiveness and sap economic growth. Business is caught in a vicious circle… Read more |
| Business Case for being a Responsible Business School of Management, Cranfield University Market: UK, Year 2011 The aim of this report is to articulate succinctly the business case for being a responsible business witha headline synthesis of the arguments being used and the most frequently stated business benefits. |
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| Volunteering in Civic Roles – Information for employers and employees Business in the Community.Market: UK, Year: 2010 Business in the Community collaborated with the Communities and Local Government (CLG) to create an information pack on business support for employees serving in lesser known civic roles.Volunteering_for_Civic_Roles_Information_for_employers_and_employees.pdf |
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| Building Stronger Communities, Business and the third sector: Innovation in tough times Business in the Community. Market: Global, Year: 2009 Led by Dame Julia Cleverdon, Business in the Community’s Vice President, the taskforce on Building Stronger Communities has focused on places and practices to develop a national framework of recommendations and examples of innovative cross-sector partnerships. Bullding_Stronger_Communities_report.pdf |
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| BITC Guidance note for Corporate Responsibility (CR) Reporting Business in the Community. Market: UK, Year: 2009 Corporate Responsibility (CR) can help develop trust, build business, boost morale, create opportunities and reduce risks. And it has never been more important for companies to be communicating with their stakeholders to demonstrate leadership, their values and vision, successes and failures in CR. Guidance_note_on_reporting_JL.pdf |
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| How-to Embed Corporate Responsibility/Sustainability School of Management, Cranfield University Market: UK, Year: 2009 The guide is a comprehensive synthesis of over 60 guides to provide a practical, relevant and timely how to guide. |
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| The Inclusive Business Challenge: Identifying opportunities to engage low income communities across the value chain. World Business Council for Sustainable Development. Market: Europe, Year: 2009 The Inclusive Business Challenge is an easy-to-use presentation and simulation tool to help companies and stakeholders identify and implement models that profitably engage low-income populations across companies’ value chains and develop affordable products and services that meet the needs of low-income populations. The tool aims to help companies raise awareness of the role of business in development and to introduce the challenges, drivers and principles of inclusive business. It presents good practice examples, and suggests ways to integrate inclusive business into company strategy. A key feature of the tool is in the simulation activity which is designed to be used in an interactive workshop setting to identify risks and opportunities in building inclusive business. |
| Corporate citizenship: Profiting from a sustainable business Market: US, Year: 2008 Corporate citizenship is becoming increasingly important to business sustainability. It provides benefits that are both tangible – such as reducing waste and increasing energy efficiency-and intangible – such as improved employee productivity. This Economist Intelligence Unit report is based on the hypothesis that corporate citizenship can help to improve the bottom line. Corporate_Citizenship_Profiting_from_a_sustainable_business.pdf |
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| Special report: reporting – Communications – How to measure what matters Market: Global, Year: 2008 Companies should report on issues that matter to stakeholders, but many still don’t. The Global Reporting Initiative Sustainability Reporting Guidelines (G3) highlight “materiality” as one of three key principles in defining report content, along with stakeholder inclusiveness and sustainability context. Put simply, materiality means reporting on what matters to stakeholders in your business. Special_report_reporting___How_to_measure_what_matters.mht |
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| A Frontier of Opportunity: Critical Success Factors of Employee Volunteering Programs for the Small-to-Medium Not-for-Profit Sector Market: Australia, Year: 2008 International research demonstrates that Employee Volunteering Programs (EVPs) are becoming increasingly popular and are a mutually beneficial activity for small-to-medium not-for-profit (NFPs) and corporations. In Australia, a similar trend is occurring as noted by the Federal Government’s Community Business Partnership initiative. The aim of the research is to determine the critical success factors of engagement between corporate EVPs and NFP organisations.EVP_Critical_Factors_Report.pdf |
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| Accenture and Footscray Primary School (Case Study) Market: Australia, Year: 2008 The grade five children at Footscray Primary School are asking, “Is it an Accenture day today?”, the Principal thinks it’s a win-win partnership, and the staff from Accenture are absolutely loving it. Grant Powell and Andrew Friars, Partners from Accenture first began working with Natalie Bakai, Principal at Footscray Primary School when they joined Partners in Leadership. They soon decided to involve a small team of staff from Accenture, to connect with purpose and deliver a leadership program to the year 5 students. Case_Study_-_Accenture_and_Footscray.pdf |
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| Cadbury Schweppes and Newport Lakes Primary School (Case Study) Market: Australia, Year: 2008 Stuart Donaldson, Finance Director at Cadbury Schweppes and Bev Fegan, Principal at Newport Lakes Primary School formed a partnership through Business Working with Education’s program Partners in Leadership. Case_Study_-_Cadbury__Newport_Lakes.pdf |
| Action and engagement in the community. Australia’s Inaugural CSR Summit. Market Australia, Year: 2007 Four community specialists, share their views and answer your questions on community engagement, corporate-cause partnerships with a focus on brand driven partnerships and corporate citizenship. Wayne Burns – Director Allen Consulting and Australia Centre for Corporate Public Affairs.Hailey Cavill – Director Cavill + Co, Australia’s most prolific cause partnership broker.Jerry Marston – Director London Benchmarking Group and General Manager Melbourne Positive Outcomes. Bill Hauritz – Director of Australia’s highly successful Woodford Folk Festival. Wayne Burns Hailey Cavill Jerry Marston Bill Hauritz |
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| CEOs on Strategy and Social Issues McKinsey Quarterly. Market: Global, Year: 2007 Chief executives have increasingly incorporated environmental, social, and governance issues into core strategies, but may face challenges when they do. CEOs are responding to increasing pressure from employees and consumers, but some also see opportunities to gain a competitive advantage and address global problems. Look out this study to see how CEOs think about incorporating society’s expectation into their core strategies. CEOs_on_social_strategy.pdf |
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| CSR and Social Business: The Gentle Revolution and Lessons from the UK. Australia’s Inaugural CSR Summit. Market Australia, Year: 2007 Cheryl Kernot – Former leader of the Democrats and ALP Shadow Minister for Employment has been living and working in the UK since 2001 as Director of Learning at the School for Social Entrepreneurs in Bethnal Green, London and for the last two and a half years at the Skoll Centre for Social Entrepreneurs at the Said Business School, Oxford University. She is Program Director of the pioneering Health Accelerator Program preparing health professionals for social enterprise start-ups which deliver innovative health and social care services, both within and outside of the NHS and will share with us her thoughts for Australia’s way forward based on lessons from the UK. Cheryl_Kernot Cheryl_Kernot_Thoughts_for_Australias_Way_Forward.pdf |
| How Community Engagement Positively Impacts Employee Performance Cavill & Co. Market: Australia, Year: 2007 This study looks at the relationship between a company’s charitable commitments and the impact of this on its workforce. It is found that companies can gain a competitive edge by supporting community or charitable causes that give their staff opportunities for involvement; and 82 per cent of respondents would rather work for a company that supported good causes, if all other employment factors were equal. PassionPeople_Oct_07.pdf |
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| How do we show leadership and survive in a carbon restricted world? Australia’s Inaugural CSR Summit. Market Australia, Year: 2007 Tim Castree – CEO, Leo Burnett. Carol Battle – Partnership Manager Climate Positive. Damien Wigley – Director, Ecovantage. In this segment we take a look at how to go Carbon Neutral (using the CSR Summit as an example). We also take a look at the effects from events such as Earth Hour and how you can influence change and take control of your environmental footprint moving forward. How do we show leadership and survive in a carbon restricted world? Tim_Castree Carol_Battle.ppt Earth_Hour_Advertising_Partnership_2008.pdf Earth_Hour_Brand_Guidelines_2008.pdf |
| Sleeping with the Enemy? Jonathan Wootliff – International Corporate Responsibility Consultant (Europe). Australia’s Inaugural CSR Summit. Market Australia, Year: 2007 Jonathan examines the relationship between non-governmental organisations (NGOs) and business. He argues that it is essential for these two worlds to find common ground. As an international specialist in helping to build productive relationships between activist groups and corporations, he will explain that there remain some dinosaur companies who perceive NGOs as adversaries while the enlightened parts of the commercial world are increasingly getting in to bed with them. He lays out the business case for NGO engagement. While examining some of the potential pitfalls, he will explore the benefits in both establishing dialogue and creating partnerships. He will show how apparently impossible differences can be transformed into win-win solutions, sharing case studies of how the most unlikely partnerships have been established. In his provocative style, citing live examples from his work, Jonathan will ask why so many companies find themselves the target of NGO attacks. He will question the ability of big business to sit down and talk with environmental and pressure groups while asking whether the NGO community is sophisticated enough to usefully engage with companies. He will also briefly share his views on the expected outcomes from the Bali Climate Summit and how Australian Business can play a role. Sleeping with the Enemy? |
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| The State of Corporate Citizenship 2007 – Time to Get Real: Closing the Gap Between Rhetoric and Reality Boston College Carroll School of Management. Market: US, Year: 2007 The survey explores senior executives’ attitudes, aspirations, and actions regarding the role of business in society. It also identifies key trends and differences among U.S. businesses by size, type of ownership, and who they sell to (customers, other businesses, or both). The main goal of this survey was to sample small, medium, and large companies in the U.S. to determine whether they are walking the talk in addressing social and environmental challenges. Download here. |
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| Is It Time to Rewrite the Social Contract? Business for Social Responsibility. Market: US, Year: 2007 For more than two centuries, the social contract has undergone cycles of definition and redefinition. This is the moment to ask if the prevailing corporate form is optimal for the 21st century. The tumultuous business environment of the last decade creates a sense of both urgency and opportunity to rethink the social contract. a_white_new-social-contract.pdf |
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| Stakeholder Performance Appraisal (SPA) European Journal of Marketing. Market: Global, Year: 2007 This article introduces you with the Stakeholder Performance Appraisal (SPA) by describing what it is, how to use and measure it, and the process to conduct it. Download here. |
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| The Corporate Social Responsibility (CSR) Monitor 2007 Market: Global, Year: 2007 The CSR Monitor has been tracking the changing expectations of consumers, shareholders, employees, and Opinion Leaders annually since 1999. This research-based management tool monitors the external stakeholder views that affect CSR strategy development, and allows companies to make informed decisions on initiatives, strategies, and communications for their corporate citizenship programs.CSR07_Brochure_PDF.pdf |
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| Building Sustainable Communities through Partnerships and Volunteering. Australia’s Inaugural CSR Summit. Year: 2006 Russell Workman – Manager, Social Enterprise Initiatives, The Oasis Youth Support Network and some of his corporate partners, share details of the Salvation Army’s Oasis Youth Support Network exploring the benefits and complexities of engaging a not for profit or community partnership.Russell_Workman Oasis presentation |
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| Partnership Matters UN. Market: UK, Year: 2006 This report includes articles by multiple professionals in the areas of partnerships. Articles include: Partnerships and Civil Society, The United Nations and Business: Global Partnership in Action and Back to Basics: Business and NGO approaches to partnership scoping. 2006_partnershipmatters41.pdf |
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| 2005 Cambridge Working Together Partnerships Market: UK, Year: 2005 This documenty prepared by the University of Cambridge Program for Industry, sets out to offer critical examination of the phenomenon of cross-sector partnerships and their impact on poverty education in Southern Africia. They are using a developmental model, not only in policy formulation, but also for structuring, management and implementation of projects. 2005_Cambridge_working_together_partnerships1.pdf |
| CSR from the Brand Perspective. Qantas Spirit of Australia Case Study – Marketing Driven CSR at it’s best. Martin McKinnon-Former Qantas Marketing Director now CEO Brand Advantage Australia’s Inaugural CSR Summit, Year: 2005 As the head of Brand Advantage, Martin lead the brand/customer relationship management of many Australian companies such as NAB and Qantas through sport, social and community sponsorship and engagement programs. http://www.youtube.com/watch?v=uHDnD3w3A0c |
| Social and Ethical Auditing. Richard Boele – President of the Social and Ethical Auditing Institute (Australia), an elected Councillor of the Institute of Social and Ethical Accountability (AccountAbility- UK), and is currently Australia’s only certified Full Member of the Institute for Social and Ethical AccountAbility (UK). Australia’s Inaugural CSR Summit. Year: 2005 2005_CSR_Summit_Day_3_06-Measurment_Reporting_Richard_Boele.mp3 |
| The Benefits of Recruiting Indigenous Employees Ms Nicole Pietrucha – Assistant Secretary of the Indigenous Employment Programmes Branch at the Department of Employment & Workplace Relations Australia’s Inaugural CSR Summit. Year: 2005 The benefits of recruiting Indigenous employees is being realised by an increasing number of private sector organisations. Many recognise that the real incomes and real jobs that companies can provide is critical to increasing the economic independence of Aboriginal and Torres Strait Islander people. The Australian Government can assist your company to meet its future workforce requirements both in the short and long term. Your contribution will provide a way of increasing the economic independence of Indigenous Australians. Case Studies will include Accor and the mining industry. 2005_CSR_Summit_Day_3_02-Human_Resources_Nicole_Pietrucha.mp3 |
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| Business and its Environment: Corporate Social Responsibility Issue University of Denver. Market: US, Year: 2003 This excerpt by Barton (University of Denver) uses examples to define corporate social responsibility and the role of business in society. These examples serve to give the reader perspective regarding sustainabily, responsibility and economic principles.DOWNLOAD here. |
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| Publics or Stakeholders? – Performing Social Responsibility through Stakeholder Software Asia Pacific Stakeholder Relations Journal. Market, Asia Pacific.Government and corporate organizations increasingly seek the support of the communities where they operate and represent themselves as good corporate citizens with a sense of Corporate Social Responsibility (CSR). These organizations seek to create and sustain dialogue with their many and varied ‘stakeholders’ and reject traditional ‘PR’ approaches that regard communication as a way to manipulate ‘target publics’. Some of these organizations use a form of ‘stakeholder software’ to guide and support their efforts to embrace CSR in their operations and this article examines two such software packages. It sets their use and the broader drive for CSR in the context of a diminishing trust in traditional institutions and a rise in new, extra-parliamentary forms of activism (new activism); and it examines stakeholder software’s potential contribution to a values-based approach to PR training in universities and colleges. Public_or_Stakeholders_performing_SR_through_stakeholder_software.pdf | ||
| Stakeholder Dialogue – The WBCSD’s Approach to Engagement World Business Council for Sustainable Development. Market: Global Stakeholder dialogue offers a tool to engage people in serious discussion, and a designed and facilitated process for groups to initiate dialogue with those persons and institutions that have a stake in their activities. This brochure provides the reader with a better understanding of the WBCSD dialogue experience. Stakeholder dialogue is an integral part of our work and is a powerful catalyst for change. It promotes greater transparency, information sharing and inspires society to work together. stakeholder_dialogue.pdf |
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| The Moral Mission of Business What purpose should business serve in society? Thomas M Mulligan delivers his answer to this question. The_Moral_Mission_of_Busines1.pdf |